Moises, the AI creative suite used by 80 million musicians, named Armin van Buuren and Laidback Luke as the inaugural members of its new Artist Partnerships program, tasked with shaping DJ and producer workflows inside the platform. The move follows Charlie Puth's appointment as Moises' Chief Music Officer earlier this year and signals more genre-spanning artist hires ahead.
The pitch is explicitly not generative: Moises says its tools help musicians practice, perform, and create rather than producing finished songs from a prompt, and trains only on licensed content. Van Buuren and Laidback Luke echoed that framing, each stressing tools that speed up producers without taking creative decisions out of their hands.
Dance music was the deliberate starting point — Moises points to electronic artists' history of adopting new tech early. The program builds on existing partnerships with Fender (Studio Pro DAW) and Ableton (stem-separation in Ableton Live).
It’ll be interesting to see whether "artist-first" partnerships like this become the template labels and platforms reach for to avoid the backlash pure generative tools keep drawing.